Johnny Kelly (artist from Dublin but living in London) and Matthew Cooper were commissioned by agency Soon In Tokyo to create 56 animated gifs for a new campaign advertising the Barcelona-based design college Elisava. Using 56 animations, the agency created an interactive website, where visitors can add their own gifs to the website by either uploading their own files or creating a gif using their webcam.
Visit the website by clicking here.
They also made promotional materials such as the poster above from the frames of the gifs. It’s really brilliant idea, I love the simplicity of the animations and 70’s kind of feel to them, the muted colours also work really. I’ll have to try some gif animations out myself.