Held Design

09.04.2010

Perfect branding…

Found this design today and really love the idea. I think the design of a branding has to be relevant to the person, their ethos and of course their business. It also has to create a stir, make people talk and ultimately stay in their mind so that when they are asked, “Do you know someone who does such and such…” they will always remember you.
This branding for an environmental consultant does exactly that. Brilliant and so simple.

10.03.2010

I “Heart” Tom Gauld


Found this work lately and thought it was a cool idea…

Tom Gauld, a well known illustrator, has paired up with Diet Coke and produced artwork for cans to celebrate “Heart” month in the US. As far as I understand it’s a month to make people aware of heart disease. Anyway, the new cans are really striking and I don’t drink coke but if they were on the shelves over here, I’d buy a few to look at…could make really nice pyramids or just squash them down and make a deadly collage…or could just get out the sketchbook and draw a few hearts of my own, lots of options, so little time, my heart bleeds and that definitely goes against the idea of US heart month, I’m confused…Anyway you can check out his work on tomgauld.com.

19.02.2010

The Research behind WTWO Design









WTWO Design has been an ongoing project for the last number of months and today the business cards landed on my desk. Delighted with them so I have decided to blog on the process.

WTWO is a lighting design consultancy so obviously first things first I began to research light and lighting. I played around with the colours involved in light, with the spectrum and finally with colour changing. I developed a logo the client was happy with as a base and then I began my experiments with light. I made a stencil of the logo, hung it up and messed around with light and shadow. Got some really interesting images out of it using RGB colour changing and this became the base idea.

I took my images above and began to try and graphically illustrate them and the results are below. My only problem was trying to print authentic RGB in a printers as they use CMYK colours, not sure if got around that fully but they still look good!

27.01.2010

An interesting read on logos and branding…


Just found this really interesting blog on logos and branding on design sponge. There are some good points in it and all of them I would agree with. Get your branding right at the start and it should be with you for life. Have a read of the post here.

18.01.2010

A Little Recognition…

Just got a nice little present for a Monday morning. Have, this past hour, been informed that “The Constant Knitter” has made it onto the Irish House and Homes magazines top 100 list of funky design start ups. Held design did the full branding and web design and we are delighted that Rosemary has got some recognition. (A little happy for myself as well, just reaching around now and patting my back!).

Ruairi at Kro Solutions did an excellent job building the site and you can read his blog here. As you can see we’re all pretty happy!

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