Held Design

Spectrum Training

Spectrum is an autism lead training program. For the brand I wanted to create a logo that an autistic person might understand before anyone else. They see the world in a different way and take instruction through image more than words, so I wanted to create something that might be jarring for someone without autism while speaking to someone with it.

The creator of this logo really was a girl named Lucy, she is the daughter of one of the Spectrum founders and she is a brilliant artist. Maria, her mother, allowed me access to her drawings and art works. Her unique symbols and marks formed the basis of this design.


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