Eleanor Duggan Nutritionals is a nutritional therapy clinic. Eleanor was very specific about her branding, she wanted something earthy and inline with her business and yet she wanted it to be unique. Fruits and vegetables of all kinds are used in branding when it comes to nutrition and so I tried to stay away from this angle.
Nutritional therapy does not just focus on the food aspect of a person health, it takes into account everything that is going on in a persons life and gets to the root of their problems. I took this as my basis for Eleanors branding. I created a hand drawn logo, where the words “nutritional therapy” and “ED” are woven into the framework of the design, these words are hidden and connected together and when taken at an overall view, represent a vein or root like system, where everything flows and joins together, just like the body.
