EDU think is a Irish toy company who’s ethos is to help children in their motor and kinesthetic development. They believe that toys should not only be fun but also educational. They this idea through their motto “play.learn.think”
Kelvin Daly, the director of EDU think came to Held Design with an idea and direction, he asked me to come up with a name and full branding for his company. First things first, we settled on a name “EDU” stands for the companies main ethos education, it has a nice fun sound, rolls off the tongue and is easy to remember. The “think” rings true on the company image and makes the name instantly recognisable. So “EDU think” was born.
I then began to work on the design. EDU presented himself as a character to me straight away, I played with the “i” in think, highlighting the information and educational side of the business but making him appealing and fun to children. He is used as a device throughout the brand to convey the companies serious message in a not so serious way. In a short space of time, EDU has found himself hanging off signage, sitting on windows, going through post boxes and generally running a riot.
Look out for him, I’m sure he’ll be coming your way soon…
